CasePipeline Blog

Direct Mail Marketing Gives you the Ability to Target your Clients which Saves you Money

Representing criminals is what your firm is all about. Without them you won?t have a successful firm and you might as well close the doors. It?s also important to know the public sees everything you do and representing the wrong criminals may do more harm than good. This is why you must pick and choose who you target. Choosing the wrong criminal to defend could end your career faster than anything else, whether it?s because you believe their charges ar...

Using Direct Mail Marketing to Grow your Firm

Criminal defense attorneys are like other small business owners. You?ll find some that basically run their business as a hobby while others run them as a business. Those that choose to run a hobby will either take longer to reach success or will never reach it due to their thinking. Either way you can practice criminal law, but the only way to make a living is to not play around, but run a series firm.

Owning a business is not meant for ever...

What?s your ROI for your Marketing Plan

The ROI (Return On Investment) is different for each marketing campaign and for each business. The reason for this is because it depends on how much you spend and what you?re offering as to how much you?ll make. That means you must be careful what you do and you must utilize the marketing campaign that will make you the most money.

When a criminal defense attorney takes marketing and their ROI into consideration it makes logical sense to use...

Show your Top Notch Customer Service through Direct Mailings

For people in the United States, customer service is one of the most important things. If the customer service is not good, they?ll move on to a different place, but if they find someone that offers good service, they?ll continue to use them and they?ll share this business with everyone they know.

When you have a business that requires people to visit you, customer service is a must. The question is, how do you do that when you don?t have pe...

Increasing your Client Numbers using a Website

The internet has become more and more popular with each day. More websites go up every day and that makes it difficult for people to reach success because of these increases. It may get to a point where you can spend all the money you have and it may not be enough. No matter how much knowledge you have with SEO or how much money you have to hire someone to do it for you, it may just not be enough.

It used to be a criminal attorney could crea...

Are you Spending your Advertising Money Wisely?

Whether you?re just starting out or you?ve been in business for years, spending your advertising money wisely is important. Wasting money on techniques that don?t work or reach out to the right market is not good for business, so it?s important to consider all your options and the best way to do that is to have the knowledge you need to make the right decision.

Here are a few things to consider.

If you choose direct mail advertisi...

Is Advertising a Game of Chance?

The best way to describe advertising is to call it a game of numbers. You need to find the best places to advertising, the best combinations of places, and the right dollar amount to spend. When you find the best of everything you?ll find the cost per client will be low and your income will be high. The important thing to note is if you don?t find the right combination you won?t reach out to the highest number of prospective clients and that defeats th...

Will you See Value if you Increase your Advertising Budget?

Advertising is valuable when you?re running your own law firm. Clients are going to come knocking on your door if they don?t know you exist. You may think advertising isn?t worth it but when those clients start strolling through the door when they see or hear your ads you?ll see the value in spending money on advertising.

In the previous post you saw how spending $10,000 on advertising and signing 10 clients will cost you $1000 per client, b...

Determining Cost Per Client for Advertising

Most law firms can reduce the cost per client, but almost all of them are unsure what it takes to make it happen. The sad thing is the easiest way to reduce the cost per client in your law firm is to sign more clients. The down side to that is finding them and building trust with them. That?s where advertising comes in to play. You must advertise to bring in more clients.

The best way to understand how spending money will make you money when...

Should you use Mail Marketing

Piles of marketing letters and envelopes are considered overhead and take up space in an otherwise small office. Some criminal defense attorneys consider this method of marketing to be expensive and one they don?t see working well for them. What?s worse is they don?t understand that this type of marketing is less expensive than other options such as radio and bill boards.

When you have a better understanding of the logic behind mail market...