CasePipeline Blog

Should you use Mail Marketing

Piles of marketing letters and envelopes are considered overhead and take up space in an otherwise small office. Some criminal defense attorneys consider this method of marketing to be expensive and one they don?t see working well for them. What?s worse is they don?t understand that this type of marketing is less expensive than other options such as radio and bill boards.

When you have a better understanding of the logic behind mail marketing you?ll begin to realize how inexpensive it is and how effective it will be when you use it correctly. It?s also an immediate thing unlike a website which takes time to become visible. When you don?t market your business people won?t come through the door or call on the phone.

Marketing your business through radio ads, TV ads, or a website will cost you thousands of dollars that you may not have, but mail marketing will only cost you a small amount of money. You?ll see it?ll be worth it when people come to you days after you send out your letter or postcard. Your information will be in front of them no matter what they do and that?s what willl happen when you use mail marketing to grow your firm.