CasePipeline Blog

Show your Top Notch Customer Service through Direct Mailings

For people in the United States, customer service is one of the most important things. If the customer service is not good, they?ll move on to a different place, but if they find someone that offers good service, they?ll continue to use them and they?ll share this business with everyone they know.

When you have a business that requires people to visit you, customer service is a must. The question is, how do you do that when you don?t have people conveniently walk in of the street to see you? This is a situation most defense attorneys find themselves in and solving the solution may be difficult. One of the best solutions is to use direct mailings.

Direct mailings can be personalized which is the best way to show customer service. When you start with the outside of the envelope and use a logo and your firm information in color and printed and then personal the client information you?ll look professional and you?ll stand out above those that hand write the information.

Next is the information you send to your potential client. Whether you send a letter or a postcard, you need to personalize this information. It?s important to include the first name, last name, charge, and any other information you have on this person. It?s also important to tell them how you can help them.

This can be done by using MS Word. They offer a template within their program that makes personalizing your letter or postcard easy. When you use this option you?ll show your potential clients your customer service is top notch and you?re the one they need to use.