CasePipeline Blog

What?s your ROI for your Marketing Plan

The ROI (Return On Investment) is different for each marketing campaign and for each business. The reason for this is because it depends on how much you spend and what you?re offering as to how much you?ll make. That means you must be careful what you do and you must utilize the marketing campaign that will make you the most money.

When a criminal defense attorney takes marketing and their ROI into consideration it makes logical sense to use the task that?s sure to make the most money. You don?t want to spend so much money that what you?ll need a number of clients that?s beyond reachable. When that happens you?re spending more money than you?re making and that?s not the way to reach success for your firm.

The best way to see what it will take to reach a level of ROI you?ll be happy with is to figure it out before you try it. You know how much you?ll make off of a client so the best thing to do is figure out how many clients you?ll need to sign in order to reach success with your marketing campaign. These numbers will be different if you choose different clients or the workload, so you?ll need to take that into consideration as well.

If you choose to go with direct mail marketing for your marketing campaign, you need to consider the cost and how many clients you?ll need to reach before you reach success. An example would be if you spent $1000 for your campaign and the amount you make from each client is $2000 you?d make money with the first client. This means your ROI is outstanding and that?s what it?s all about.

With that said it?s vital you choose a marketing campaign that will give you the largest ROI. When you do this you?ll find the number of clients you need will be less and you?ll reach higher levels of income with each new client you sign.