CasePipeline Blog

Direct Mail Marketing Gives you the Ability to Target your Clients which Saves you Money

Representing criminals is what your firm is all about. Without them you won?t have a successful firm and you might as well close the doors. It?s also important to know the public sees everything you do and representing the wrong criminals may do more harm than good. This is why you must pick and choose who you target. Choosing the wrong criminal to defend could end your career faster than anything else, whether it?s because you believe their charges are wrong for your firm or you know they can?t afford your fees or their crime brings in low fees.

One of the best ways to target the right people for your firm is to market to these people only and the easiest way to do that is to use direct mail marketing. You?ll see what their crime is and have the ability to decide right then if they?re a good candidate for your without wasting any money and very little of your time. Wasting time and postage on those that aren?t right is not good when you?re trying to reach success with your firm.

The best way to gather this information is to use the information you can gather from the court house on those that have been arrested. The most important things to gather is the arresting county, the arresting charge, and ZIP AGI. This will help you to begin filtering through the list and marketing to those that fit your firm?s target market.

When you?re specific with your marketing material you?ll be able to include specific information that?ll increase the growth and the number of potential clients that sign with you each week. Direct mail marketing gives you the ability to produce the results you thrive to achieve and you?ll save time and money in the process.